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Through our customer reviews and feedback we know that, most of the time, we are achieving our objectives of outstanding levels of care, excellent value, total clarity and a great personal experience. However, it nice to be recognised and we are pleased to have a few recent achievements to shout about.
Another strong score for Suzuki in the latest What Car ? Reliability Survey
Suzuki once again achieves a high ranking in the What Car? Reliability Survey for 2025 published today with a brand score of 95.7%, placing it just 0.9% behind the overall winner. The long-established reliability survey is carried out annually and What Car? measures the experiences from owners of vehicles up to five years old. In the latest survey, over 32,000 What Car? readers responded from across 30 manufacturers and 227 different models.
The good news continued for the brand with three Suzuki models ranking high in their respective classes. Vitara (2015- present) scored well in the small SUV category attaining a score of 95.4% with the Swift model (2017-2024) following close behind with a score of 95.9%. S-Cross (2021-present) also scored well at 93.5%.
Claire Evans, consumer editor of What Car? comments: “Suzuki is a consistently high scorer in the What Car? Reliability Survey. It has gained a spot in the top five manufacturers for the past five consecutive years, demonstrating the long-term durability of its models and the level of care offered by its dealerships. This year it covered the cost of 88% of fault repairs for cars measured up to five years old and its dealers fixed 42% of faults in a day or less.
Suzuki owners have much further peace of mind too and way past the five-year ownership mark with up to 10 years warranty offered free of charge. Extended from seven years to 10 earlier this year, Suzuki’s warranty is activated by the customer once their car reaches the end of its manufacturer warranty period of three years / 60,000 miles and is booked in for its annual service within the Suzuki Dealer network.
The new e Vitara model also has up to 10 years EV battery warranty included with eight years manufacturer followed by a further two which are service activated.
The warranty stays in place until the next qualifying service and is simply renewed again up to a maximum vehicle age of 10 years / 100,000 miles. Major components are covered and should a customer decide to sell their car between services and within the 10-year qualifying period, the warranty can simply be transferred to the next owner – again free of charge.
We are pleased to announce that for the 5th year in a row our customers have voted and we have been rated highly for our customer service in a poll conducted by Autotrader, the UK's largest used car portal. Great work from all the team and many thanks to all our customers that have taken time to leave us such positive reviews.
We are pleased to announce that for the forth year in a row our customers have voted and we have been rated highly for our customer service in a poll conducted by Autotrader, the UK's largest used car portal. Great work from all the team and many thanks to all our customers that have taken time to leave us such positive reviews.
Suzuki has been named the number 1 automotive brand for the 8th time, in the most recent UK Customer Satisfaction Index (UKCSI) results from the Institute of Customer Service, published in January 2024.
19th October 2023 – Beating competition from circa 13,500 UK automotive retailers we have won the Customer Choice Award for the second year in a row at the 16th annual Auto Trader Retailer Awards. The Customer Choice Award was determined following analysis of retailers’ customer reviews on the Auto Trader website. The award was based on the number of reviews, responses to reviews and overall review score with the winners scoring top across every metric.
Now in its 16th year, the Auto Trader Retailer Awards celebrate the very best in automotive retailing; those brands that are pushing the standard of all aspects of the industry, including digital retailing, and a commitment to exceptional customer service.
This year, circa 1,500 of Auto Trader’s best performing retailer partners were shortlisted to just 63 finalists split across nine different award categories, of which just 22 were crowned winners, determined by a combination of in-depth analysis of millions of data points, independent judging by a panel of experts, and the results from the UK’s largest consumer mystery shopping programme among auto retailers. Accordingly, the winners are among the top 1% of Auto Trader’s retailer partners and are rightly considered the best of the best.
This year’s ceremony took place at premier London venue 8 Northumberland Avenue, just off Trafalgar Square. The event was hosted by Auto Trader Editorial Director Erin Baker and Sales Director Matthew Schofield, alongside Auto Trader’s YouTube Director and former Top Gear presenter, Rory Reid.
For the third year in a row our customers have voted and we have been rated highly for our customer service in a poll conducted by Autotrader, the UK's largest used car portal. Great work from all the team and many thanks to all our customers that have taken time to leave us such positive reviews.
Suzuki has come top for customer service among automotive firms in the UK once again – the seventh time it’s achieved the accolade.
The latest bi-annual Institute of Customer Service’s UK Customer Satisfaction Index (UKCSI), which was published July 2023, puts Suzuki Cars in first position in the automotive sector. It was also 22nd overall across all measured sectors from 259 organisations.
The index is a barometer of customer satisfaction measuring sentiment across the country and asks more than 10,000 consumers to rate their experiences of dealing with companies across 13 sectors, including those in the motor industry. A total of 52,000 consumer responses were received for the latest index across all industries, with 3,500 of them coming from the automotive sector, which saw 26 brands measured.
Suzuki topped the automotive table for customer satisfaction and reputation with a score of 82.3 – well above the industry sector average of 79.4 points.
Customers were asked questions relating to experience, customer ethos, emotional connection including trust and ethics. Within the automotive sector of UKCSI, Suzuki was ranked first for customer ethics, ethos and experience.
Takanori Suzuki, managing director of Suzuki GB, said: ‘We are very proud of our achievement to once again be in first position in the automotive sector of UKCSI. It further reinforces Suzuki as the number one automotive brand for trust. Consistent evolution of the Suzuki customer experience remains a core focus for us and the ongoing efforts of our staff and dealer network has once again really paid off.’
We have won again! Winning the Customer Choice award at the national Auto Trader Retailer Awards 2022 on the 13th October 2022.
Beating competition from circa 13,500 UK automotive retailers to receive the Customer Choice Award (over 100 cars) at the 15th annual Auto Trader Retailer Awards. The winner of the Customer Choice category is determined through a comprehensive analysis of retailers’ customer reviews on the Auto Trader marketplace - the volume, the quality of responses, and the overall score left by verified customers. We excelled across every metric, highlighting our commitment to the highest standard of customer service.
Now in its 15th year, the Auto Trader Retailer Awards celebrate the very best in automotive retailing; those brands that are pushing the standard of all aspects of the industry, including digital retailing, and a commitment to exceptional customer service.
This year, circa 13,500 of Auto Trader’s retailer partners were shortlisted to just 48 finalists split across seven different award categories, of which just 16 were crowned winners (us being one!), determined by a combination of in-depth analysis of millions of data points, independent judging by a panel of experts, and the results from the UK’s largest consumer mystery shopping programme among auto retailers. Accordingly, the winners are among the top 0.1% of Auto Trader’s retailer partners and are rightly considered the best of the best.
Suzuki GB PLC has once again ranked high in the latest bi-annual Institute of Customer Service’s UK Customer Satisfaction Index (UKCSI) published this week. Suzuki is in first position in the Automotive sector and joint fifth position across all measured sectors from 265 named companies. The index is a barometer of customer satisfaction measuring sentiment across the country and asks over 10,000 consumers to rate their experiences of dealing with companies across 13 sectors, including those in the motor industry. 45,000 consumer responses were received in the latest UKCSI across all industries with 3,000 of those from the Automotive sector.
The Automotive industry sector average score was 81.0 points measured across 27 brands and with a score of 85.9, Suzuki was way above this. Worthy of note is that Suzuki was also 17 places ahead of the next Automotive brand from the full list of companies measured.
As part of the survey, customers were asked questions relating to various aspects of the way they were treated when dealing with brands including Trust, Experience, Customer Ethos, Emotional Connection and Ethics. With reference to the Automotive specific sector of UKCSI, Suzuki ranked joint 1st for Trust as well as the company that customers would most likely remain loyal to.
The Net Promoter Score (NPS) element of UKCSI once again highly ranks Suzuki with a score of 40.4 against an Automotive sector average of 35.6 and a lower all-sector industry average of 27.9. NPS, in summary, is a calculation of the ratio of respondents that would likely recommend a brand to others.
Commenting on the results, Nobuo Suyama, Managing Director of Suzuki GB PLC, said: “We are very proud of our achievement to once again be in first position in the Automotive sector of UKCSI Index, particularly in the challenging times we continue to face. Consistent evolution of the Suzuki customer experience remains a core focus for us and the ongoing efforts of our staff and dealers has again really paid off.”
He added: “Without the support of our nationwide dealer network, and the hundreds of people that work tirelessly for the brand to deliver exceptional standards for our customers we could not have delivered such a fantastic result. I would like to again congratulate everyone who has played a part to attain another excellent achievement”.
Our customers have spoken and again we have been highly rated for customer service in a survey completed by the UK largest used car portal, Autotrader. Many thanks to all our customers and their excellent reviews.
Following its success in 2020 and 2021, the Suzuki Ignis Hybrid compact SUV has again been awarded a ‘Best Buy’ at the 2022 What Car? Awards held in London on 20th January. Ignis was comprehensively judged by the editorial team and announced as the best value overall small SUV model.
Commenting at the awards, Steve Huntingford, Editor of What Car? said If you want a car with a high driving position but low costs, nothing does it quite like the Ignis. Not only does it offer bargain pricing, but its mild hybrid petrol engine positively sips fuel; indeed, it delivers the best rural and motorway economy of anything we've ever put through our real-world True MPG test with figures of 74.8mpg and 53.3mpg respectively.As a bonus, the Ignis really embraces the 'small' in 'small SUV', making it a doddle to park and manoeuvre, yet it's surprisingly spacious inside, comfortably accommodating four adults”.
Ignis also won the long established magazine’s True Mpg award in 2019, 2020 and 2021.
2021 proved to be a year not to be forgotten. On the heels of being rated high by autotrader for our customer service, we have only now gone and won Retailer of the Year, beating over 13,000 other dealers. Additionally we were runner up in both the Customer Choice Award and the Customer Experience Award. A fantastic achievement by the whole team.
Our customers have voted and we have been rated highly for our customer service in a poll conducted by Autotrader, the UK's largest used car portal. Great work from all the team and many thanks to all our customers that rated us.
